Healthcare Marketing

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Showing of 35 item(s) (21 - 30)
  1. Leveraging Social Media Content to Drive Patient Engagement & Loyalty
    Price: $279
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    Leveraging Social Media Content to Drive Patient Engagement & Loyalty - On-Demand

    Presented on: January 23, 2014
    Presented by: Dan Dunlop and Cynthia Floyd Manley

    Join marketing experts from Vanderbilt University Medical Center and Jennings as they reveal content strategies proven to increase the value of your social media platforms and deepen the patient’s relationship with your brand.
  2. The New Patient Experience Model
    Price: $279
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    The New Patient Experience Model: Strategies to Leverage the Patient Perspective - On-Demand

    Presented on: Tuesday, November 5, 2013
    Presented by: Cayce Kaufman and Lynne Cunningham

    Leaders from Covenant Health and Studer Group outline marketing methods to support a successful, sustainable, systemwide patient experience strategy.
  3. Metrics and Marketing
    Price: $279
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    Metrics and Marketing: Proving Value in Healthcare Marketing - On-Demand

    Presented on: September 25, 2013
    Presented by: Kim Fox and Beth Wright

    Marketing veterans from Jarrard Phillips Cate & Hancock and Capella Healthcare outline tactics for measuring marketing efforts under resource challenges.
  4. Mayo Clinic & Baylor Health Care System: Social Media Marketing Playbook
    Price: $279
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    Mayo Clinic & Baylor Health Care System: Social Media Marketing Playbook - On-Demand

    Presented on: July 24, 2013
    Presented by: Lee Aase and Ashley Howland

    Social media leaders from The Mayo Clinic and Baylor Health Care System share strategies and identify opportunities for a profitable, appropriate, and measurable social media plan.
  5. An Integrated Approach to Marketing Orthopedic and Neuroscience Service Lines
    Price: $165
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    An Integrated Approach to Marketing Orthopedic and Neuroscience Service Lines

    An Integrated Approach to Marketing Orthopedic and Neuroscience Service Lines offers a unique perspective based on the authors' extensive experiences in both the hospital marketing and orthopedics/neurosciences industries.
  6. Boost Service Line Marketing Through Innovative Community Outreach - On-Demand
    Price: $279
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    Boost Service Line Marketing Through Innovative Community Outreach - On-Demand

    Presented on: Thursday, May 23, 2013
    Presented by: Stephen D. Petty and Sally Malech, MPH, RD

    Learn about new ideas that engage and connect with individuals in your community to enhance your return from outreach events.
  7. The Complete Guide to Strategic Marketing for the Cardiovascular Service Line
    Price: $165
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    The Complete Guide to Strategic Marketing for the Cardiovascular Service Line

    This book presents key marketing concepts, practical tools, and straightforward ideas to augment a CV service line administrator’s ever-expanding skill set, help overall service line performance, and create real value.
  8. The Complete Guide to Service Line Marketing
    Price: $165
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    The Complete Guide to Service Line Marketing

    This comprehensive book guides healthcare executives through proven marketing strategies to grow their service lines. You'll examine case studies of successful marketing campaigns and discover techniques that you can immediately apply.
  9. A Marketer's Guide to Measuring Results
    Price: $165
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    A Marketer's Guide to Measuring Results

    Analyze the effectiveness of current marketing efforts and implement a long-term measurement discipline through alternative measurement methods.
  10. The Complete Guide to Hospital Marketing, Second Edition
    Price: $165
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    The Complete Guide to Hospital Marketing, Second Edition

    The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a straightforward and engaging way with information, tips, and strategies that facilities of all sizes, types, and budgets can use right away.
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