Mastering Healthcare Scorecards: Marketing Lessons from Cleveland Clinic - On-Demand

Quick Overview

Presented on: July 23, 2014
Presented by: Paul Matsen and Trisha Krautkramer

Marketing leaders from Cleveland Clinic and Laughlin Constable outline key strategies for using scorecards to improve outcomes and boost acquisition.

Availability: In stock

Pubcode: YT072314D
Price: $279

Mastering Healthcare Scorecards: Marketing Lessons from Cleveland Clinic

Available ON-DEMAND

Hospitals and health systems aren't always sure how to use healthcare scorecards to market themselves. In a time of growing transparency and a more critical patient-consumer, these performance reports present both a challenge and an opportunity to utilize the results for effective messaging and clinical improvement. Whether an organization is crafting internal scorecards for self-evaluation or responding to public reports, the data must be handled strategically.

Marketing leaders from Cleveland Clinic and Laughlin Constable have all but mastered scorecard strategy, and reveal proven tactics for analyzing, communicating, and learning from key performance indicators.

At the conclusion of this program, participants will be able to:

  • Assess which scorecards, both internal and public, hold the most value for healthcare consumers
  • Determine what metrics are the most important to measure and to share with the public
  • Collaborate with research teams to evaluate and quantify scorecard findings
  • Understand what role the “patient decision journey” plays in determining what will drive acquisition
  • Assess the import of public scorecards based on the credibility of publications and the mission of the hospital
  • Establish a data-driven process for responding to scores, from both a communication and clinical perspective



  • Public Scorecards
    • Top reports in healthcare today
    • Assessing credibility & relevance of scorecard findings
    • Badges: worth the cost?
  • Internal Scorecards
    • What metrics matter: isolating the most important key performance indicators
    • The patient decision journey: what drives acquisition
    • Tailoring performance measurement for departments and subspecialties
  • Interpreting Metrics for the Public
    • Research team collaboration
    • Communicating scores – what to flaunt and what to finesse
    • Fielding media inquiries
  • Analyzing and Applying Lessons Learned
    • Identifying a need for change in performance and/or targets
    • Processes for improvement implementation
    • Impact of Scorecards on Physician/Staff Recruiting


Meet the Speakers

Paul Matsen
Chief of Marketing and Communications

Cleveland Clinic

Trisha Krautkramer
Analytics Manager

Laughlin Constable


Who Should Attend?

Chief Marketing Officer, Marketing & Communications Director, S/VP of Marketing/Communications, Chief Experience Officer


Webcast system requirements and program materials:

To fully benefit from the webcast experience, please note you will need a computer equipped with the following:

Browser: Microsoft Internet Explorer 6 or later, Firefox, Chrome, Safari, with JavaScript enabled
Internet: 56K or faster Internet connection (high-speed recommended)
Streaming: for audio/video streaming, Adobe Flash plug-in or Safari browser on iOS devices

Prior to the webcast, you will receive an e-mail with detailed system requirements, your log-in information, presentation slides, and other materials that you can print and distribute to all attendees at your location.


No problem. The ON-DEMAND version is now available! Use it as a training tool at your convenience—whenever your new or existing staff need a refresher or need to understand a new concept. Play it once or dozens of times. A $279 value!


Participation in the webcast is just $279 per site. All materials must be retrieved from the Internet.