Books

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  1. The Healthcare Executive's Guide to Urgent Care Centers and Freestanding EDs
    Price: $165
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    The Healthcare Executive's Guide to Urgent Care Centers and Freestanding EDs

    Urgent care centers offer patients a lower-cost, convenient alternative to hospitals. For providers, these centers represent new business opportunities.
  2. Oncology: Strategies for Superior Service Line Performance
    Price: $165
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    Oncology: Strategies for Superior Service Line Performance

    The evolution of the oncology payment model and pressure to provide more patient-centered care are leading many healthcare organizations to transform the oncology care model in their communities by offering more coordinated and comprehensive services that provide high quality for patients and high value to payers.
  3. The Complete Guide to Strategic Marketing for the Cardiovascular Service Line
    Price: $165
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    The Complete Guide to Strategic Marketing for the Cardiovascular Service Line

    This book presents key marketing concepts, practical tools, and straightforward ideas to augment a CV service line administrator’s ever-expanding skill set, help overall service line performance, and create real value.
  4. The Complete Guide to Physician Relationships
    Price: $165
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    The Complete Guide to Physician Relationships

    Outlines exactly what information physicians want and how they want to receive it from healthcare leaders, peers, marketing executives, and physician relations representatives. Get the critical data that you need to succeed with your physician relations, referral, and communication efforts.
  5. Women's Health: Strategies for Superior Service Line Performance
    Price: $165
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    Women's Health: Strategies for Superior Service Line Performance

    Get the business guidance you need to transition women's health to a comprehensive service line that increases market share, improves clinical quality, drives down costs, and helps drive business to all other parts of the organization.
  6. The Complete Guide to Service Line Marketing
    Price: $165
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    The Complete Guide to Service Line Marketing

    This comprehensive book guides healthcare executives through proven marketing strategies to grow their service lines. You'll examine case studies of successful marketing campaigns and discover techniques that you can immediately apply.
  7. Strategies for Superior Cardiovascular Service Line Performance
    Price: $165
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    Strategies for Superior Cardiovascular Service Line Performance

    Strategies for Superior Cardiovascular Service Line Performance delivers sound strategy and business guidance for driving excellence in cardiovascular service line development and management.
  8. A Marketer's Guide to Measuring Results
    Price: $165
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    A Marketer's Guide to Measuring Results

    Analyze the effectiveness of current marketing efforts and implement a long-term measurement discipline through alternative measurement methods.
  9. The Complete Guide to Transforming the Patient Experience
    Price: $165
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    The Complete Guide to Transforming the Patient Experience

    This is the definitive resource for creating an exceptional patient experience -- impacting all areas of healthcare, including patient satisfaction, quality (as measured by HCAHPS), reputation, employee satisfaction, physician referrals, and, ultimately, the bottom line.
  10. The Complete Guide to Hospital Marketing, Second Edition
    Price: $165
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    The Complete Guide to Hospital Marketing, Second Edition

    The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a straightforward and engaging way with information, tips, and strategies that facilities of all sizes, types, and budgets can use right away.
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