Service Lines

An Integrated Approach to Marketing Orthopedic and Neuroscience Service Lines offers a unique perspective based on the authors' extensive experiences in both the hospital marketing and orthopedics/neurosciences industries.

This book is a must-have resource for any organization looking to enhance patient satisfaction, streamline operations, improve profitability, manage the business, measure results, and grow market share with new or existing orthopedic service lines.

Emergency departments routinely face overcrowding, quality concerns, and suboptimal flow, with volumes forecast to increase.