Service Lines

HealthLeaders Magazine reports on the issues and trends that shape the business of healthcare in the United States and abroad today.

This book provides healthcare executives, enterprising physicians, and operations/financial leaders essential tools for starting and managing a successful urgent care center.

The Hospital Executive’s Guide to Emergency Department Management, a best-selling book now in its second edition, offers effective strategies and solutions to help you meet the challenges your ED faces in the post-ACA healthcare climate.

The Service Line Solution offers healthcare executives the necessary steps and proven best practices for developing the consumer-oriented service lines they need to succeed in a world of new market realities.

An Integrated Approach to Marketing Orthopedic and Neuroscience Service Lines offers a unique perspective based on the authors' extensive experiences in both the hospital marketing and orthopedics/neurosciences industries.